Professional Writing

Great writing is an art form- especially in the business world. Professional writing has specific needs and goals. At the end of the day, great professional writing should ultimately help businesses lead to increased revenue. Writing that is concise and clear can save time and money. The reader should be able to quickly understand what the email, proposal, or brief is about. Writing for business should also be simple and specific. The length should be appropriate for the format and not wordy. No one wants to sift through a long, wordy email to figure out the main points!

An important element in professional writing is organization and tone. A text message between colleagues or a social media post regarding a service or product may have a very different tone and style. Understanding when to use the appropriate tone is essential to conveying the correct meaning and emphasis to the message. Professional writing should not be emotional, but objective instead. It is formal, rather than conversational. The main goal of professional writing should be to convey information quickly and inform or persuade the audience. In fact, some professional writing can convey its message through a quick skimming of the words.

Having professional writing skills demonstrates the ability to communicate effectively, which ultimately helps build relationships of trust.