The Power of Instagram

Anyone using social media has heard of Instagram. The platform is wildly popular among a large audience. That audience is close to 1.15 billion users! Most of that audience uses social media on mobile devices. Instagram has an astonishing 84 % engagement from mobile devices. I personally rarely use Instagram on a regular computer. I only ever use it on my mobile phone. It’s easy to navigate and use.

I like that Instagram is great for visuals. Visuals get the audience’s attention quicker than a sentence on Twitter would. If you can create captivating images and videos, Instagram will work best for you and your business. Business accounts on Instagram are smart to utilize hashtags to categorize their content. Another reason Instagram is so powerful is its Stories option. Stories are an effective way to tell a story about your brand. Doing that engages your audience more. A story is visually appealing, brings emotion to your content, and makes you seem relatable. Ads can be run in a Story format with links and buttons to encourage engagement to your website.

Because Instagram checks so many boxes for personal and business accounts, I think Instagram is the most powerful social media platform. It creates a sense of community that everyone can connect to!